“#ErtugrulYouTubeRecord”: The Campaign Races Toward Record in YouTube Pakistan
The hashtag of “Ertugrul Youtube Record” has been shaking Pakistan and redesign the TV industry in the country. Turkish television series “Diriliş Ertuğrul” (“Resurrection: Ertuğrul”) is aiming to break the world record for the newest subscribers on YouTube in a 28-day period. So, after the state-run Pakistan Television (PTV) aired, TRT Ertugrul by PTV, the…