At the end of 2020, December 30th, 2020, the Turkish audience got excited with a promotional AD of a new digital entertainment platform: Gain Media. The advertisement was exciting and made a spectacular influence. The single used in the advertisement was the song of a prominent Turkish psychedelic rock musician Gaye Su Akyol. Even my 50-year-old mom was asking about this new media experience. What’s more, she had already downloaded the application!
So, here we are going to try explaining this new Turkish media trend, which has already become a phenomenon! What is Gain Media? Who is the owner of this new digital entertainment platform? Is it a new competitor to the American media giant Netflix? How much is the membership fee? There are many questions in the air, and you are about to find all the answers here.
When did Gain Media Start Broadcast Life?
This new digital media experience has started broadcast life on December 30th, 2020. Gain media, the young Turkish digital media, is offering a lot to its users. The main aim of Gain Media is to develop meaningful and gain-focused content. It sets out in order to provide a different perception to the people who bored with random digital contents. Thus, the media platform has a user-friendly vertical format and short content. As well, thanks to its smart watching technology, it offers a personal broadcast stream. Thus, it brought together hundreds of rich content in various categories with its audience.
What is the Scope of Gain Media?
The digital media platform offers a great variety of content, such as series, documentaries, news, and music. Moreover, there are also awarded Turkish films and foreign films, and entertainment TV shows. In short, everyone can find an alternative to their own pleasure. In addition to that, the most important and wise opinion leaders also have a part in the platform.
Where Can I Watch Gain Media?
For those who wish to watch and to be a member of the platform, they can use their smartphones or tablets. They can download the app through IOS or Android, become a member for free, and start watching the videos right then.
Who Owns The Platform?
The owner of Gain Media is Gözde Akpınar, the former owner of Filli Boya (A Turkish Colour Business). Since December 30th, 2020, Gözde Akpınar has been the most anticipated figure being searched on the internet. So, let’s take a quick look at this young and successful businesswoman.
Who is Gözde Akpınar?
Gözde Akpınar was born in 1980 in Istanbul. After receiving education at Saint Joseph French High School, she graduated from Istanbul Bilgi University Business Administration – Economics department. Then, she completed the same department at the University of Portsmouth thanks to an opportunity that her university offered. Thus, after returning to Turkey, she began working at the Betek Group.
Gözde Akpınar carried out social responsibility projects in many different fields in the Betek Group, including women, education, and the environment.
A Life Dedicated to the Women, Education, and the Environment
One of the projects carried out under the leadership of Gözde Akpınar was the Filli Boya Science Camp project. The story of the project, which is carried out with the cooperation of the Ministry of Family and Social Policies and with the support of TÜBİTAK-TÜSSİDE and Boğaziçi University academicians, is based on the aim of empowering women in society and furthermore, making women realize their own power.
The project focuses on equality of opportunity and education. Therefore, these are among the most important factors in strengthening the position of women in social, political, and economic fields.
So, Gözde Akpınar describes Gain Media as follows:
- The Gain application is a platform that has its own broadcast stream,
- It offers different content and categories in a larger range of 1-20 minutes,
- The platform knows the user outside of its own broadcast stream and takes into account the preferences of the person in the stream.