“#ErtugrulYouTubeRecord”: The Campaign Races Toward Record in YouTube Pakistan

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The hashtag of “Ertugrul Youtube Record” has been shaking Pakistan and redesign the TV industry in the country. Turkish television series “Diriliş Ertuğrul” (“Resurrection: Ertuğrul”) is aiming to break the world record for the newest subscribers on YouTube in a 28-day period.

So, after the state-run Pakistan Television (PTV) aired, TRT Ertugrul by PTV, the series’ Urdu-language YouTube channel races toward record day by day. The series has already crossed 2 million subscribers and over 100 million views in the first 16 days. However, in order to break the record, 6.62 million subscribers are needed.

Ertugrul Youtube Record races toward record in Pakistan. (Image Credit-Daily Sabah)
Ertugrul Youtube Record races toward record in Pakistan. (Image Credit-Daily Sabah)

According to the Daily Sabah news’ interview with Murat Akgüç, deputy director of TRT, “With the #ErtugrulYouTubeRecord campaign we’re hoping to build on the amazing YouTube success. The series has had already, anyways. But this and more, we hope this campaign will connect our global fans around a common goal”.

“Ertugrul Youtube Record”: An Incredible Success in an Incredibly Short Period of Time

Both TRT and PTV are campaigning to attract more Urdu-speaking fans of the series. Their main aim is to get Urdu-speaking fans to subscribe to the YouTube Channel of the series. Aamer Manzoor, managing director of PTV, said, “I hope that the Urdu version will continue to make new records in the days to come. Meanwhile, Pakistani people have already viewed more than 110 million times the only 18 episodes in 18 days. I am certain that this relationship between PTV and TRT will go a long way.”

Pakistani PM's views on Turkish Game of Thrones. (Image Credit-Youtube)
Pakistani PM’s views on Turkish Game of Thrones. (Image Credit-Youtube)

TRT is working with PTV to translate and dub the series. Moreover, they aim to make it available to the Urdu-speaking audience in Pakistan and abroad for free. PTV broadcasts a new dubbed episode on television every day. Further, they upload the episode thereafter to the YouTube channel.

TRT is focusing on ensuring to upload the dubbed version of the series to YouTube. Thus, internationally Urdu-speaking audiences around the world can view the show.

The Undeniable Effect of Pakistani Prime Minister Imran Khan

PTV dubbed the series in Urdu after Prime Minister Imran Khan visited Turkey last year. After he has noticed the importance of the Turkish series for the cultural ties between two countries, he has made statements in his country. With his statements, the Prime Minister of Pakistan encouraged Pakistani producers to make Resurrection: Ertugrul to reach the broader audience in the country.

Pakistani PM (Image Credit-INCPak)
Pakistani PM (Image Credit-INCPak)

On April 25, coinciding with the first day of Ramadan, PTV aired the first episode of the popular Turkish TV series. In a general saying, the series highlights the history of the Muslim community during the 13th century. The series does this over the Anatolian Seljuk State. Shortly after the 45-minute first episode was broadcast, #ErtugrulUrduPTV was trending with viewers welcoming the series. Most of them shared scenes from the first episode on social media.

The Story of Turkish “Game of Thrones”

Fans of the series from all around the world mostly describe “Resurrection: Ertugrul” as the Turkish “Game of Thrones”. The series turns around 13th century Anatolia and tells the story prior to the establishment of the Ottoman Empire. It depicts the eternal and confident struggle of Ertuğrul Gazi, who is the father of the empire.

Turkish actor Engin Altan Düzyatan, as the leading role (Image Credit-Yeniasır)
Turkish actor Engin Altan Düzyatan, as the leading role (Image Credit-Yeniasır)

Other Turkish TV series have also become hugely popular in Pakistan. Turkey, Pakistan, and Malaysia agreed on last September to fight the rising global trend of Islamophobia, mainly in the West. Hence, the trio of nations decided to launch a television channel dedicated to confronting challenges posed by Islamophobia. For this purpose, they produce films on significant and historical Muslim figures.

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